As a writer, you may fear the inevitable wall, that moment when you feel you have exhausted your idea repository and aren’t sure what to write for your website or blog. You know it’s important to keep your online presence relevant and fresh in order to maintain high readership – with certain fields, there is always something new to explore. If your business is slow to offer innovations and new events, however, it’s possible to spend more time staring at the monitor screen than filling it.
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As you monitor the performance of keywords that bring visitors to your main site, it would make sense to track those same phrases on Twitter to gauge overall interest in products and services relevant to your brand. Whether you cater to local or national markets, you have the means to search what people are tweeting without necessarily refreshing Twitter’s search engine. E-mail, web-based and desktop clients allow for ease of researching multiple key phrases, and many of them are free.
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You can write for miles, you can post links to funny videos on your Facebook page, and you can tweet until your online voice gives out…it’s great to have the ability to easily produce content, but none it means much unless you know for certain people are processing it. What good does it do to have 500+ Twitter followers or a thousand fans on Facebook if none of them are regularly checking your content?
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If you want people to talk about your business, you know your presence online has to give them something for discussion. Yet with the structure of some networks – some of which allow for message board style conversation – and the ability for companies to set up their own social hubs independent of major networks, there comes the question of how to approach your social activity. Do you maintain the lines of information and keep personal op/ed at a distance, using Twitter and Facebook for link sharing, or do you foster a full-blown community and give visitors a new place to call home?
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Are auto-feeds worth the risk of losing readership, especially if one estimates a person willing to track all of your social profiles is apt to patronize your business? Do you risk less conversion, or even neglect of a particular profile, if you pull the system apart?
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It’s not enough anymore to simply pen an amazing blog post, then kick back and wait for the traffic to roll in. With social media at the forefront of general consciousness, the mindset now is that people don’t search for news…it finds you. While you might think it a daunting task not only to create your brand’s news and updates but to actively seek out willing readers, know you don’t necessarily have to do all the work. If you write compelling copy, those who follow you will spread your gospel. It is up to you, however, to make that task easier.
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Article Marketing | admin March 8, 2010 | 
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