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Why Nobody is Following You on Twitter (and What to Do About It)

A Twitter account with a trickle of followers pretty much equates to shouting fire in an empty theater, so if your intent is to use this powerful social network to attract new clients or customers, it’s important to first determine why it is nobody is following your feeds, then figure out how to correct that.

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Five Things You Didn’t Realize You Could Do on Facebook

These days I find businesses aren’t directing customers to their main site anymore. Everywhere I go, whether it’s a restaurant or boutique, the movie theater or even a service, the signs are clear: Join us on Facebook! The discount codes are posted to the Wall, the pictures from last night’s special event are now upload to the photo albums, and everybody’s your friend and talking to each other on your fan page. Facebook has truly become an important hub for businesses large and small, localized and nationwide. It’s an incredible tool for last-minute updates on events and great for customer retention and support.

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Revisiting the Mass Social Media Invites: Should You See What Sticks?

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The Facebook Backlash and Your Social Campaigns: Should You Be Worried?

As a business, you want exposure for your Facebook page. Despite the grumbling, Facebook is still one of the most used websites on the Internet – it’s a powerful search engine and marketing tool, and as you amass fans (or people who “like” your page and company, per the new policies) the opportunity to expand your reach grows. If you are concerned about losing fans due to a protest against privacy settings, know that you do have a few options for keeping your page visible and the information available, even to people who don’t use Facebook.

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The Social Media “Buddy System” for Improving Site Visibility

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Be the Online Answer Man, and Retain Authority in Your Field of Expertise

Depending on your business, it’s probable you qualify as an expert in your field, and if you’re willing to invest the time in assisting others with questions and problems you’ll find your generosity goes a long way.

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